Sea World
It was announced this week that Busch Entertainment is now going to be called Sea World Parks and Entertainment. This is due to the sale of Busch Gardens, Sea World and Aquatica last month. The name change is no big surprise. The Sea World parks bring in more money than Busch Gardens and there are also more of them. Besides, the name Busch Entertainment does not really fit anymore, since the parks are no longer owned by Anheuser- Busch and hasn’t been for over a year. Since Sea World is a brand recognized around the world, it was a logical change.
The new name of the company does not affect the name of the two Busch Gardens theme parks, one in Florida and the other in Virginia. Their names will remain the same due to a contract with the In-Bev company, the company who purchased Anheuser-Busch.
As far as other changes to the parks, none have been announced. It is expected that the parks will not be greatly affected by this new ownership and name change, except for the removal of Busch signs and logos. The signs have been coming down and the new signs boasting the new name will soon start appearing. This is good news for the millions who visit these parks each year and love them. There has been some concern that they are “messing with a good thing” and the Sea World and Busch Gardens that the visitors enjoy so much could turn into something less attractive and fun.